Colgate Optic White Purple Serum, Instant Color-Correcting Teeth Whitening Boost, Enamel-Safe, 40ml

Colgate Optic White Purple Serum 40ml is Colgate’s first purple whitening serum, inspired by advanced color theory to instantly neutralize yellow tones on teeth. Designed for a visible whitening boost whenever you need it, this clinically tested formula uses color-correcting technology to enhance brightness when used alongside your regular toothpaste. The smooth, lightweight serum texture glides easily onto teeth, delivering a refreshing mint and yuzu flavor for a clean, polished feel. Enamel-safe and suitable for daily use, the Optic White Purple Serum offers temporary whitening efficacy when compared to brushing with a non-whitening toothpaste alone. Simple to use and effective, it’s the perfect add-on to your oral care routine for quick confidence and a brighter smile—just pump, brush, and shine.

Features   

1. Colgate’s first purple serum for instant whitening boost
2. Inspired by color-correcting technology to neutralize yellow tones
3. Clinically tested for visible whitening effect*
4. Enamel-safe and suitable for daily use
5. Smooth serum texture for easy application
6. Refreshing mint and yuzu flavor
7. Enhances brightness when used with your regular toothpaste
8. Quick, convenient whitening solution anytime

Temporary whitening efficacy vs brushing with Colgate non-whitening toothpaste alone.

Suggested Usage

This serum is not a substitute for fluoride toothpaste. Use in addition to your daily oral care routine. Apply 1 pump of Colgate Optic White Purple Serum onto your toothbrush and brush teeth thoroughly for 2 minutes. Spit out excess and rinse mouth after use. Do not swallow. Not recommended for children under 12 years of age.

Suitable For

Ideal for adults and teens aged 12+ who want an instant, temporary whitening boost without harsh bleaching. Perfect for those seeking quick smile enhancement for special occasions or daily confidence, while maintaining a regular oral care routine.

Ingredients : Glycerin,Aqua,Hydrated Silica,PEG-12, Aroma,Potassium Hydroxide,Benzyl Alcohol,Xanthan Gum,Tetrasodium Pyrophosphate, Phosphoric Acid,Cocamidopropyl Betaine,Sodium Saccharin, Cellulose Gum, Anethole,Carvone,Citrus Aurantium Peel Oil,Citrus Limon Peel Oil, Eucalyptus Globulus Oil,Eugenol, Limonene,Mentha Viridis Leaf Oil,Menthol,Pinene,CI 17200,CI 42090.