Plum Rice Water & 10% Niacinamide Face Serum for Brightening and Blemish Care, 30ml

Plum Rice Water & Niacinamide 10% Face Serum is a multi-tasking daily serum formulated to improve skin clarity, texture, and overall tone. Powered by 99.99% pure-grade niacinamide (vitamin B3), fermented rice water sourced from Japan, and olive-derived squalane, this serum is designed to support brighter-looking, smoother skin while maintaining hydration and barrier comfort.

The lightweight milky texture absorbs easily, making it suitable for both morning and evening routines. Niacinamide helps refine the appearance of blemishes and uneven tone, while rice ferment supports smoother texture and pore appearance. Squalane provides nourishment and helps reduce moisture loss, leaving skin soft and balanced.

This fragrance-free formula is suitable for all skin types and has been evaluated through consumer panel testing, making it a reliable choice for those seeking a simple yet effective skincare essential for everyday use.

Benefits

• Formulated with 10% niacinamide to support brighter-looking skin
• Helps improve the appearance of blemishes and uneven skin tone
• Fermented rice water helps refine skin texture and smoothness
• Olive-derived squalane supports hydration and skin comfort
• Lightweight, milky texture suitable for daily use
• Fragrance-free and beginner-friendly formula
• Suitable for use in both AM and PM routines

Suggested Usage

On a cleansed face, apply 2–3 drops of the serum and gently pat into the skin until absorbed. Use morning and evening as part of your regular skincare routine. During daytime use, follow with sunscreen, and at night, layer with a moisturizer for added comfort.

Suitable For

1. Adults aged 16 years and above
2. All skin types
3. Daily skincare routines
4. Users seeking support for skin tone, texture, and blemish appearance
5. Those preferring fragrance-free formulations

Ingredients : Aqua, Niacinamide, Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane, Sorbitol, Pentylene Glycol, Hydrogenated, Polyisobutene, Rosa Damascena, (Rose) Flower Water, Rice Ferment Filtrate (Sake), Butylene Glycol, Caffeine, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Pullulan, Sodium Hyaluronate, Caprylyl Glycol, Tocopheryl Acetate, Glycyrrhiza Glabra (Licorice) Root Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyglyceryl-4 Olivate, Benzyl Alcohol, Hydroxyacetophenone, Cyclodextrin, Sodium Gluconate, Sodium Hydroxide, Citric Acid.

Product Specifications